Event Project Plan

Experiment title: Digital Art Thief

Scenario: artwork was stolen in a gallery and participants are encouraged to help
investigating the event.

Experiment Mechanics: Clues might be found in the artwork or environment. This encourages
participants to look around, get interacted with others, and pay attention to what's going on in the
environment. Audience dynamics is the main focus in this experiment.
SL Location: To be announced.
Roles in the event: (Member names hidden to exclude bias)
(Suspect 1) Security guard: Answers questions, makes official announcements, etc.
(Suspect 2) Crazy person: Spreads rumors, tells people random clues (True/False).
(Suspect 3) Regular person: Among all visitors/participants.
(Suspect 4) Detective: Doing documentation and asking around.
(Non-suspect) Gallery owner: Taking people's report for whoever they thought might be the thief
in the last 20 minutes. Jane, could you be our gallery owner?
*Optional: All official roles in the event will have captions on top of their heads labeling what roles
they are and if they are suspects. This makes it easy for people to identify and report.
Roles in the project:
Sam: Gallery director who is mainly in charged with other artists and makes final art decisions.
Chris: Creative writer who is mainly in charged with the storyline/crime scene settings.
Matt: 3D architect who is mainly in charged with 3D models and layout of the environment.
Zoe: Event organizer who is mainly in charged with planning/communication/documentation/survey/scripting.

Assets provided: Shirts and Hats

Participant preparation: Participants will have to put on their assigned clothing and they will need to read the instructions before they investigate, which will be a notice, placing on the wall where the piece of artwork is missing.

Feedback survey: To be announced.

Standard detail feedback forms: OK!

Production plan: Brainstorm story/plot lines for this mystery and design the game. Design and
create survey. Decide on the style, theme, and branding of the gallery and all artwork. Decide on
location of the event. Design structure, construction of the environment. Building, Implementing,
and modeling. Test environment and potential problems that might encounter. Rehearsal. Finalize
survey and deliverables.

Experiment review report/presentation: OK!

End it: The gallery owner will come in to the gallery for the last 20 minuets, and people can
go tell the owner who they think is the thief. If someone gets it right, the show will end.